Mizuno contributes to the realization of the
Sustainable Development Goals (SDGs).
Mizuno's Initiatives related to the SDGs
The 2030 Agenda for Sustainable Development (the 2030 Agenda) is a set of international development goals from 2016 to 2030, which was adopted by the UN Sustainable Development Summit held in September 2015. The 2030 Agenda listed “Sustainable Development Goals” consisting of 17 goals and 169 targets in order to realize a sustainable world. The SDGs pledge “Leave no one behind.”
Based on Mizuno's corporate philosophy of "contributing to society through the advancement of sporting goods and the promotion of sports," we have aimed to bring joy and happiness to people through quality sporting goods and the promotion of sports for over 110 years. The words of our founder, Rihachi Mizuno, “Rieki no ri yori, dori no ri”, which means “Justice above profit”—reflect a belief in prioritizing the growth of sports. This nurtures a thriving sports market, which in turn generates business revenue. This philosophy has been consistent since our founding and continues to be passed on to every member of the Mizuno Group. In our efforts to achieve a sustainable society and preserve the environment, Mizuno will continue to engage in business activities that are both responsible and considerate of sustainability. We are committed to leveraging the transformative power of sports to contribute to a globally sustainable society.
About the Sports SDGs
The UN also expects sport to play a role as an important and powerful tool to address the challenges of each of the 17 goals.
As we enter a new era of rapid change, we feel that the value of sport is being reevaluated and expectations for sport are rising.
Mizuno supports the SDGs and aims to contribute to the achievement of the SDGs through sport.
Sports SDGs (external links to the Japan Sports Agency)
Toward the realization of the Sustainable Development Goals (SDGs), in fiscal year 2023, we believe that we can make the most contributions for the following five goals.
※ Click on each SDGs icon to view the details page.
3.GOOD HEALTH AND WELL-BEING
Efforts to extend healthy life expectancy and promote welfare through the power of Sports
4.QUALITY EDUCATION
Expanding Japanese physical education to overseas
9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
Establish new Innovation Center next to the Osaka Head Office
12.RESPONSIBLE CONSUMPTION AND PRODUCTION
Inheritance of the founder's spirit of 'Create best products for customers'
13.CLIMATE ACTION
Responsibility for global environmental issues throughout the product lifecycle
About each business Division of Mizuno Japan
Diamond-sports Division
Since our inception in 1906, we have been a brand synonymous with baseball, committed to delivering products of uncompromising quality. We continue to devote ourselves to the promotion and advancement of the sport, aiming to bring joy and excitement to many people.
Examples of Activities
- Conducting repair workshops for baseball products like gloves in both the U.S. and Japan since the 1970s.
- Implementing programs to repurpose scrap leather from gloves and subpar material from bats, in efforts to minimize waste.
Competition Sports Division
We specialize in developing high-performance products aimed at enhancing athletes' performance, and we extend these specialized features to our general consumer products. Since 2007, we have also been committed to the promotion of sports through our Mizuno Victory Clinics, where current and former elite athletes provide hands-on training and advice.
Examples of Activities
- Launching the "WAVE NEO COLLECTION," a line of running shoes designed for full marathons while also minimizing environmental impact.
- Conducting Mizuno Victory Clinics across Japan to provide specialized training.
Life＆Health Division
To create a future where everyone—regardless of age, gender, or physical disability—can live a healthy, fulfilling life, we offer tailored exercise programs aimed at corporate wellness and individual health improvement. Leveraging motion analysis technology originally developed for athletes, we are also innovating products designed to compensate for age-related functional declines through specialized clothing and equipment.
Examples of Activities
- Introducing "Motion DNA," a program that evaluates walking patterns associated with a longer, healthier life and recommends personalized exercise regimens.
- Introducing "MIZUNO SLEEP," a range of products focused on the critical area of sleep, important for both the general public and athletes. We are applying the technology and expertise we have cultivated in the field of sports to improve sleep quality.
Work Business Division
Operating under the concept of "Making each individual the star of their day, every day," we are leveraging technologies and capabilities honed in the sporting world to address challenges in work environments.
Examples of Activities
- Developing apparel and footwear by utilizing technologies and materials refined in athletic settings.
- Creating eco-friendly uniforms made from recycled PET bottles.
Golf Division
We operate approximately 70 Mizuno Golf Schools nationwide to create environments where people can easily engage in the sport, regardless of age or gender.
Examples of Activities
- Using recycled polyester in golf bags and recycled synthetic leather in shoes.
- Offering golf as a way to extend healthy life expectancy.
Sports Facilities ＆ Service Division
We operate over 1,200 sports facilities nationwide in Japan and offer age-appropriate exercise programs. As a part of the community, we provide both spaces and opportunities for people to easily engage in sports. We are also proactively working on the development of eco-friendly sports facilities by adopting new materials and systems.
Examples of Activities
- Expanding opportunities for children to easily engage in sports through fun exercise programs like "Aim! Sneaky Pokémon Greninja!" as well as adding "jump rope" programs for children who are not fond of exercise.
- Advancing the adoption of environmentally conscious products and systems like "Field Chip Greentea," an artificial turf filler developed in collaboration with Ito En Ltd., which uses Ito En's used tea leaf recycling system, and systems to prevent the outflow of microplastics.
Priority issues (materiality) of Mizuno
To understand the impact of our activities on society, the economy, and the environment more effectively, we identified key issues in CSR and sustainability in 2015, focusing on their importance to both stakeholders and Mizuno. In April 2020, our group embraced the principles of the Sustainable Development Goals (SDGs), revising our Long-Term Management Policy and establishing “Action Principles for SDGs”, along with a "Value Creation Story." As we navigate a rapidly changing new era, we re-evaluated the social challenges closely tied to our group in fiscal 2021, basing this reassessment on our "Value Creation Story," and updated the key issues initially identified in 2015.
