Product liability

Go on and create a-mon (the best product for consumers). This valuable quote was made by Rihachi Mizuno, the founder of Mizuno. These words consistently and fundamentally supported Mizuno’s monozukuri since he founded the company.Placing special emphasis on quality, Mizuno has created superb technology which is the strength of the Mizuno brand, and the quality supported by the technology. Mizuno is a company that offers sports goods and services. In offering these things, we believe that it is our responsibility to manufacture and sell safe and excellent products, and to provide accurate, adequate, and easy-to-understand information that helps Mizuno users properly and safely use our products. In addition to these responsibilities, we believe that it is important to respond to the feedback from our customers and reflect it within the continued improvements.

Basic policy [*c]

Based on the Mizuno Quality Policy, Mizuno offers products and services that are safe and superior.

Mizuno Quality Policy

Mizuno Corporation and Mizuno Group are committed to offering quality goods for the satisfaction and trust of customers. Additionally, the company is committed to disseminating accurate information and to humbly listen to the opinions of customers. Mizuno Corporation and Mizuno Group are committed to the following:

  1. Offering high-quality goods and services for the satisfaction of customers.
  2. Offering products with the utmost in safety and quality and striving to maintain and improve products.
  3. Offering accurate quality information in accordance with internal and external regulations.
  4. Taking on board the opinions of customers and applying them to products and services.
  5. Complying with associated laws, ordinances and internal regulations, as well as upholding social requirements.
  6. Continuously revising and improving quality assurance systems on a regular basis.

Important policies and initiatives relating to quality are discussed and decided at the quality assurance meeting, which is chaired by the officer in charge of quality assurance.
The quality assurance meeting is held regularly every six months. The three divisions that are assigned to production and manufacturing—Global Footwear Product Headquarters, the Global Apparel Product Headquarters and the Global Equipment Product Department and Mizuno Technics Corporation and Senoh Group those are member of Mizuno Group—respectively hold quality control meetings on a regular basis in an effort to discuss measures for preventing defects, and to ensure that these measures are thoroughly implemented. To ensure good quality, Quality Assurance Department oraganize quality workshop so that all Mizuno employees could have numerous opportunities to take part in the workshop.

Quality control system [*c]

To secure quality in the manufacturing process from planning to selling, the Design Development Regulations, the Manufacture Control Regulations, the Claim Handling Regulations and so on have been established. In particular, the Manufucture Control Regulations have been established for the purpose of ensuring product quality and clearly specifying the standard operating procedures and quality control procedures. These regulations apply to the manufacturing processes for all our products, and to everyone that is involved in these processes. In principle, the regulations also apply to the suppliers’ manufacturing processes.

The regulations clearly stipulate that the responsibility for controlling in-company manufacturing processes lies with the head of the division assigned to the production and manufacturing of the product; and that the responsibility for controlling suppliers lies with the head of the product purchase division.
Issues for controlling the quality of products purchased from OEM suppliers are clarified in accordance with the Manufacture Control Regulations. Purchase Quality Control Regulations have also been established to ensure that the evaluations of suppliers’ quality control system lead to improvements in product quality and customer satisfaction. In this way, prior evaluation is conducted before the commencement of transactions with the use of an evaluation form or similar document that lists items such as the management policy, quality control (inspections and meter reading), logistics, equipment, work environment (neat and organized, visualization), development (creation of patterns, samples, and written specifications), cost, and deadline.

Quality Control and Assurance Process Flow from Planning to Sales


Quality Control System Diagram


Highlight of annual performance in FY2017

  • Training Course on Quality[*d]

    132sessions / 1990participants

  • Actual number of serious defects and accidents requiring a corporate announcement.

    None since FY2005