Product liability

Go on and create a-mon (the best product for consumers). This valuable quote was made by Rihachi Mizuno, the founder of Mizuno. These words consistently and fundamentally supported Mizuno’s monozukuri since he founded the company. Placing special emphasis on quality, Mizuno has created superb technology which is the strength of the Mizuno brand, and the quality supported by the technology. Mizuno is a company that offers sports goods and services. In offering these things, we believe that it is our responsibility to manufacture and sell safe and excellent products, and to provide accurate, adequate, and easy-to-understand information that helps Mizuno users properly and safely use our products. In addition to these responsibilities, we believe that it is important to respond to the feedback from our customers and reflect it within the continued improvements.

Basic policy [*c]

Mizuno established the “Mizuno Quality Policy” based on its corporate philosophy. All employees comply with the Mizuno Quality Policy and strive to provide safe and superior products and services.

Mizuno Quality Policy

In order to gain the trust and satisfaction of customers, Mizuno Co., Ltd. and its group companies are committed to providing quality products and services, offering accurate information and humbly listening to customers' voices, and continuously promoting the following initiatives.

  1. We provide attractive, high-quality products and services that satisfy customers.
  2. We will strive to provide, maintain and improve products of safe and appropriate quality.
  3. We will provide accurate quality information in accordance with internal and external rules.
  4. We will humbly listen to customers' comments and reflect them in improving the quality of our products and services.
  5. We will comply with relevant laws, regulations, and internal regulations, and respect social demands.
  6. We will review the quality assurance system regularly to ensure continuous improvement.

Important policies and initiatives relating to quality are discussed and decided at the quality assurance meeting, which is chaired by the officer in charge of quality assurance.
The quality assurance meeting is held regularly every six months. The three product divisions that are assigned to production and manufacturing—Global Footwear Product Division, the Global Apparel Product Division and the Global Equipment Product Division and Mizuno Technics Corporation and Senoh Group those are member of Mizuno Group—respectively hold quality control meetings on a regular basis in an effort to verify the quality control situation and to discuss measures for preventing defects, and to ensure that these measures are thoroughly implemented. To ensure good quality, Quality Assurance Department organize quality workshop so that all Mizuno employees could have numerous opportunities to take part in the workshop.

Quality control system [*c]

To secure quality in the manufacturing process from planning to selling, the Design Development Regulations, the Manufacture Control Regulations, the Claim Handling Regulations and so on have been established.

The Design Development Regulations have been established to clearly specify the scope of the department in charge of design and development, carry out the scheduled job, and stipulate procedures to shift to full-scale production, which entails developing materials and parts, designing the structure and specifications of products, evaluating those designs and products, and checking the quality.

The Manufacture Control Regulations have been established for the purpose of ensuring product quality and clearly specifying the standard operating procedures and quality control procedures. These regulations apply to the manufacturing processes for all our products, and to everyone that is involved in these processes. In principle, the regulations also apply to the suppliers’ manufacturing processes. The regulations clearly stipulate that the responsibility for controlling in-company manufacturing processes lies with the head of the division assigned to the production and manufacturing of the product; and that the responsibility for controlling suppliers lies with the head of the product purchase division.

With respect to current and subsequent sales, the Regulations for Dealing with Customers clearly stipulate the procedures to follow and the system for pursuing the cause and prevent any recurrence. We will attempt to obtain customer satisfaction and trust, improving through the prompt and thorough treatment of the offers.

In addition, by complying with these regulations, the manufacturing division ensures the quality of its products by stipulating its regulations and procedures in detail.

Furthermore, we maintain documents regarding the quality and abolish, establish and revise them as needed.

Flow of quality control and assurance from planning to sales


Quality control system chart


Highlight of annual performance in FY2019

  • Training Course on Quality[*d]

    129 sessions / 3,389 participants

  • Actual number of serious defects and accidents requiring a corporate announcement.

    None since FY2005