Launch of Mizuno Singapore
Mizuno Corporation setups regional office in Singapore to be closer to their customers and incorporating "Think Local, Act Local" mindset across Asia Pacific
Singapore, 5 March 2014 - Mizuno Singapore Pte Ltd has been launched to be nearer to our customers. With the new office led by Mr. Kiyoshi Tatani, President of Mizuno Singapore Pte Ltd. A key strategy is to act on various regional local platforms ranging from increasing retail and digital presence to elite athletes and community sponsorships. There are also plans to support major sporting events such as SEA Games 2015 happening next year in Singapore and other regional sporting events.
The products being introduced in Asia Pacific will consist of latest Mizuno's technologies that are backed by intensive research and development without missing out on the Japanese essence and culture. Mr. Tatani is geared towards bringing the Japanese authenticity and integrating it with the local culture.
The new office located in Changi Business Park cost Mizuno Corporation an estimated $500,000 to setup. With a state of the art showroom and a team of 15 members consisting of Japanese and Singaporeans, Mizuno Singapore Pte Ltd, the regional headquarter is steadily working towards expanding the business in Asia Pacific.
As quoted by Mr. Kiyoshi Tatani "Being in Singapore allows us to promote our products and services to our customers. Customers being people who love sports by giving them a closer touch and feel of the brand".