Mizuno's Purpose, Vision, and Values
- Top
- Management Message
- Management and Sustainability Strategy
- Materiality (priority issues)
- Materiality (priority issues)
- Materiality Identification Process
- Identified Materiality
- Contributing to the multi-dimensional values of sports
- Contributing to the resolution of social issue
- Responsible procurement with due respect for human rights
- Human Capital Management
- Responsibility for global environmental issues throughout the product lifecycle
- Responsible business practices
- Responsibility for Safe and High-Quality Products
- Value Creation through Sports
- Value Creation through Sports
- Policies and Systems
- Materiality：Physical and mental health through sports
- Materiality：Developing communities based on sports
- Materiality：Equality and diversity through sports
- Materiality：Extension of healthy life expectancy through the maintenance of motor function
- Materiality：Improving physical fitness and athletic abilities of children
- Materiality：Contributing to the SDGs by applying Mizuno's technologies
- Climate Change Strategy
- Human Capital Strategy
- Environment
- Social
- Social
- Respect for Human Rights (Policies and Systems)
- Materiality：Supply Chain Management
- Translations of the Mizuno Code of Conduct for Suppliers
- Product Safety and Quality (Policies and Systems)
- Materiality：Ensuring of the safety and quality of products
- Materiality：Communication related to products
- Materiality：Engagement with Customers
- Labor Practices
- Development and Nurturing of Talent
- Materiality: Promoting and respecting diversity
- Materiality: Health Promotion Initiatives
- Occupational Safety and Health
- Governance
- ESG Data
- Regarding the report
Mizuno's Purpose, Vision, and Values
In response to the rapid environmental changes and our aim to expand business in the global market, Mizuno places sustainability at the core of its strategy. We strive to maintain the values we have cherished for many years while pursuing sustainable growth for the future.
To concretize this vision, in addition to our "Purpose," we established a new "Vision" and "Values" in November 2023, which we have shared with all employees. These values are crafted based on insights from our management team while respecting the traditions since our founding. During the establishment process, the management team, including the president, engaged in deep discussions to reconstruct the founder's values to align with the modern business environment, thereby establishing a unified global code of conduct. Moving forward, we aim to implement our business activities worldwide in accordance with these new values, ensuring they are deeply ingrained and disseminated across all regions.
Purpose
Contributing to society through the advancement of sporting goods and the promotion of sports.
Vision
We are persistent in bringing “A-mon” quality for the world.
“A-mon” quality = Made with fairness, craftsmanship, innovation, and to inspire.
Values
■Fair Play
We play fair game, principle over profit, no matter what.
■Friendship
We play as a team, respect and inspire each other, even opponents.
■Fighting Spirit
We play to Challenge, push boundaries, never give up.