At Mizuno, we are committed to enhancing our corporate value by creating “A-mon” products—those made with fairness, craftsmanship, and innovation—through innovation rooted in our manufacturing strengths.
Our strengths in manufacturing lie in our technological capabilities and uncompromising quality. When top athletes across various sports use our products, they can truly feel the difference. This difference is not merely about numerical specifications, but about the tangible quality that enhances performance—made possible by our advanced technologies.
For example, in footwear, we utilize proprietary technologies such as the core sole system “MIZUNO WAVE” and the high-resilience material “MIZUNO ENERZY”. In golf clubs, we incorporate materials like carbon and titanium. Mizunoʼs history has been one of continuously pursuing materials and designs to help customers realize their aspirations.
At the same time, some of our products have earned long-standing customer support by remaining unchanged. The ”Morelia Series” football boots, known for their exceptional fit, continue to be loved by fans around the world. Similarly, the “Beyond Max” baseball bat has undergone model updates while preserving its core features. Delivering consistent quality has led to many loyal customers, which is one of our competitive advantages.

Another key strength is our in-house manufacturing capability. Our innovation center, “MIZUNO ENGINE”, located adjacent to our headquarters, provides a space for hands-on product development. With “MIZUNO ENGINE”, we have accelerated the cycle of "MEASURE", "PROTOTYPE", and "TRY." Even at the mass production stage, our domestic factories can conduct small-scale prototyping—an ability unique to Mizuno.

Two and a half years since the launch of MIZUNO ENGINE, we have seen three major changes.
First, development is no longer limited to specific personnel—it now involves cross-departmental collaboration across different fields.
Second, open innovation has progressed, incorporating external insights and global technologies and materials.
Third, we are seeing changes in our employeesʼ values, thinking, and behavior. These shifts have laid the foundation for Mizuno to continuously generate innovation.

The redefinition of our Purpose, Vision, and Values (PVV) in 2023 was a valuable opportunity for all employees to reaffirm our mission: “We are persistent in bringing ʻA-monʼ quality for the world.”
Leveraging our manufacturing strengths, we are advancing research and development in five key areas defined by our R&D vision “MIZUNO MIRAI VISION”: competitive sports, work, health, education, and the environment. Through these efforts, we aim to create truly “A-mon” products and enhance our corporate value.
I feel that everyone—from basic research to product development—is moving in the same direction toward this goal. We will continue to take on new challenges in manufacturing, driving innovation to transform society through sports.

* For details about PVV, please refer to [Purpose, Vision, and Values]
(link to: Management and Sustainability Strategy > Mizuno's Purpose, Vision, and Values).