Realizing a Sustainable Society through Sports

As global environmental changes and social challenges accelerate, sustainability has become a vital guiding principle for both organizations and individuals. The impact of these changes on human life and ecosystems is deeply concerning, and we believe this issue calls for responsibility as human beings, even before it becomes a matter of business management.
While our individual actions may seem small, we believe that collective efforts can create meaningful change. Mizuno is committed to doing what we can, and we aim to work hand in hand with diverse stakeholders to address these challenges.

Sports, in particular, have the power to transcend borders and generations, fostering communication and unlocking the potential of individuals and communities. During the COVID-19 pandemic, sports were at times deemed “non-essential,” but as the world recovered, I feel that the value of sports has increased even more than before. The return of spectators reminded us of the joy, inspiration, and hope that sports bring.

This power can be harnessed to build a more prosperous and sustainable society. For example, the Japanese national football teamʼs respectful behavior—cleaning locker rooms and picking up trash—was widely reported and praised around the world. These actions highlight the influence of sports and athletes in shaping public awareness and behavior.
At Mizuno, we encourage athletes to speak about environmental issues when they participate as speakers or instructors at lectures and clinics, believing that their words can inspire change. By leveraging the influence of sports and guided by our founding philosophy—“Contributing to society through the advancement of sporting goods and the promotion of sports”—we strive to be a company that inspires people to think “Letʼs do what we can do together with Mizuno” through various initiatives, including raising environmental awareness.

Guided by Our Founding Philosophy

In response to todayʼs rapid environmental changes and with the aim of expanding our business in the global market, in 2023, we established our Purpose, Vision, and Values to guide future growth.

This has not only allowed all employees to reaffirm our companyʼs values, which we have upheld since our founding- We are persistent in bringing “A-mon” quality for the world.
“A-mon” quality means not only products, services and programs made with fairness, craftsmanship, innovation, and to inspire.
These principles now serve as the foundation for our daily decisions and actions.

“A-mon” is not limited to products. While providing high-quality sporting goods is our core responsibility, the spirit of “A-mon” extends to services, employee conduct, and partnerships. It represents our pursuit of excellence in all aspects of our business.
We have also embraced our founderʼs philosophy of “Justice above profit” as one of our core values—F for Fairness. This means always asking whether our actions are beneficial to society, rather than simply pursuing profit. This mindset will become increasingly important as we work toward a sustainable future.

The reason we have been able to continue our business for over 120 years is because of these values that have been passed down through generations. As we look ahead to the next century and beyond, we will remain committed to contributing to a more prosperous and sustainable society, guided by the principles we have upheld since our founding.

Expanding into New Fields with Integrity

One of Mizunoʼs defining characteristics that embodies our philosophy of “Justice above profit” is our commitment to supporting all sports even for sports with few participants. Regardless of the number of participants, we want to deliver “A-mon” quality to people Rather than simply pursing competitiveness and profit, we believe that this approach reflects our mission to support people through sports and ultimately enhances our corporate value.

In recent years, we are also applying our knowledge and technology cultivated in the sports field to other fields. These include work apparel and safety gear designed for comfort in varying conditions, solutions to cope with extreme heat, initiatives to promote physical activity for healthy aging, and improvements to physical education environments. We are building new business models rooted in sports.

Accelerating Innovation for a Sustainable Future

To develop new business and markets, we must foster a culture that promotes innovation and challenges the creation of new values. Mizuno has introduced initiatives such as the “10% Rule,” allowing employees to spend 10% of their working hours on personal projects, and an internal idea proposal system. These programs have generated over 800 ideas annually, encouraging proactive engagement.

Expanding in global markets requires a deep understanding of local cultures and needs. In the U.S., Europe, and Asia, we tailor our product and marketing mix that takes into account regional characteristics, while strengthening our commitment to sustainability.

To respond swiftly and flexibly to market changes and global demands, accelerating digital transformation (DX) is indispensable. We are advancing DX from multiple perspectives, including manufacturing, marketing, human resource development, and open innovation. In terms of product DX, in April 2025, we launched Centric PLM™, a system that seamlessly manages the entire product lifecycle. This enables efficient decision-making, transparent coordination with suppliers, and reduced environmental impact from design to disposal.
Our innovation center, MIZUNO ENGINE, established in 2022, continues to leverage our strengths in sports development and technology to create diverse solutions that maximize the potential of sports.

Sustainable growth with Sincerity and Conviction

Thanks to the support of our users and stakeholders, Mizuno has sustained its business for over 120 years. We are deeply grateful and remain committed to listening to society, accepting constructive feedback, and continuously evolving. Guided by our belief in “A-mon,” we will continue to pursue initiatives that contribute to a sustainable society with sincerity and conviction.
We appreciate your continued support as we move forward together.