Mizuno will switch to shoe boxes made of 100% recycled paper

Mizuno, a global leader in sporting goods and apparel, announces in order to realize a sustainable society; it will switch to shoe boxes made of 100% recycled paper starting in November 2021 as part of its sustainability activities. The switch will be applied to all categories of shoes worldwide, and is expected to reduce CO₂ emissions by 160 tons per year compared to conventional shoe boxes.

From 2021 Mizuno has been focusing on three key areas of sustainability: Environmental Conservation, Physical and Mental Health through Sport, and Respect for Humanity. In particular, in the area of environmental conservation, Mizuno is committed to become Carbon Neutral by 2050.

By using 100% recycled paper for the packaging of shoes, one of Mizuno's key product categories, Mizuno will contribute to reducing environmental impact and building a sustainable society.

shoe boxes made of 100% recycled paper


Mizuno’s target is to become carbon neutral by 2050, which means that the corporate activities of Mizuno Group will cut emissions of greenhouse gases (GHG). To achieve carbon neutrality, Mizuno will strengthen efforts to use renewable energy and innovate its manufacturing processes. At the same time, the brand will strengthen environmentally friendly initiatives, such as efficient use of water, reduction of waste, and use of recycled plastics and plant-derived materials.


In 1991, at a time when global environmental issues were first attracting attention, Mizuno launched the Crew21 Project, an industry-leading environmental conservation initiative. This project was named with the idea of playing the role of a crew member of the spaceship Earth and carrying out activities to conserve resources and the environment. Since the launch of the project, Mizuno has been working for 30 years to make effective use of resources, reduce greenhouse gas emissions, adopting the use of environmentally friendly materials and manufacturing processes in product planning and development. From 2021, the initiative will not only include environmental conservation activities, but will also encompass social and economic areas and be promoted as a wider sustainability project. In addition, the name of the project has been changed to MIZUNO CREW 21. The logo has also been redesigned and reflects a human embracing a seedling, which embodies the brand’s empathy and optimism for positive change.

Visit https://corp.mizuno.com/en/sustainability to learn more about Mizuno Crew 21.