Management Policies

The Mizuno Group renovated its Purpose, Vision, and Values in 2023. This has not only allowed all employees to reaffirm our mission: "We are persistent in bringing high-quality products for the world," the Group's values, which we have inherited since our foundation, but it has also become the foothold for our daily actions and decisions. The term "high-quality products" is not limited to manufactured products. It is a term that encompasses the philosophy of "pursuing something even better" across all aspects of corporate activities, including service provision, employee behavior, and collaboration with partners. We also uphold the founder's philosophy of valuing "principle over profit" as one of the Group’s Values, "Fair Play.” Constantly asking ourselves whether "this is good for society" before pursuing profit will become increasingly important as we work toward realizing a sustainable society in the future. The Group celebrated its 120th anniversary in April 2026. We have been able to continue our business for 120 years thanks to this philosophy, which has been passed down over the generations. For the next 100 years and beyond, we will continue to uphold the values we have held since our foundation as our core principles, and contribute to realizing a more prosperous and sustainable society.