Under our newly redefined purpose, vision, and values, we will create new corporate value for the future.

We are living in an era known as VUCA, characterized by volatility, uncertainty, complexity, and ambiguity. In such rapidly changing times, it is essential to develop business plans that can predict and swiftly respond to changes. However, in our efforts to adapt to these changes, we must not lose sight of our true direction. Therefore, we have decided to return to our origins and reassess our purpose as a company.

Since our founding in 1906, Mizuno has upheld the corporate philosophy of "Contributing to society through the advancement of sporting goods and the promotion of sports," and we have consistently produced high-quality products. No matter how much the social situation changes, we believe that these core beliefs, intentions, and philosophies must remain unaltered. For us, our corporate philosophy is our purpose (raison d'être), and our mission, or vision, is "We are persistent in bringing 'A-mon' quality for the world." To achieve this, we uphold the timeless values of "Fair Play, Friendship, and Fighting Spirit," known as the "3F" spirit, as our core values. All employees of the Mizuno Group hold these purpose, vision, and values close to their hearts, and we will continue to create corporate value for a sustainable future.

While certain principles must remain constant, our business strategies need to be flexible to adapt to changing times. In recent years, athletes' physical abilities and skills have remarkably evolved, and there is an increasing demand for equipment tailored to their performance. Regulations on equipment are also changing, requiring us to shift from pursuing high performance to developing products like non-excessive golf balls and aluminum bats for high school baseball. Our new innovation center, "MIZUNO ENGINE," will play a central role in driving further innovations. Additionally, in Japan, the declining birthrate and aging population are leading to a decrease in the number of people participating in sports. Therefore, we will focus not only on the domestic market but also more on overseas markets and boldly challenge fields beyond sports.

We sincerely ask for the continued support of all our stakeholders.