Moving Forward Together with our spirits of
"A-mon"

Since its founding in 1906, Mizuno has believed in the power of sports and has been committed to spreading the value of sports throughout the world, based on our philosophy of “Contributing to society through the advancement of sporting goods and the promotion of sports.” Sports not only bring joy and excitement to people, but also have the power to connect people across countries and bring out the potential of communities and societies. We believe in this power and spread a rich lifestyle with sports throughout the world.

With this belief at our core, we are persistent in delivering “A-mon” quality to the world—not only our products but also our services, and various programs made with fairness, craftsmanship, innovation, and to inspire.
In 2023, we established our Purpose, Vision, and Values to ensure that these founding principles are shared across the company. The spirit of our founder, who valued “Justice above profit,” remains the foundation of our actions today. Regardless of the number of participants, we will continue to contribute to society one step at a time in applying our knowledge and technical capabilities by sincerely engaging in all sports and participating in a wide variety of competitions of sports. This attitude is Mizunoʼs foundation and will remain an unchanging value for the future.

In recent years, we have expanded our efforts into new fields such as developing work apparel and safety equipment that prioritize the comfort of workers, as well as providing solutions for educational environments, by leveraging the insights gained through sports. In addition to strengthening our expansion into the global markets, we are also focusing our efforts on creating a system that drives corporate growth through the creativity of each employee through the promotion of DX and the development of internal systems.

Building on nearly 120 years of trust and experience, we will continue to contribute to the realization of a more prosperous and sustainable society through our spirits of “A-mon”. Together with our stakeholders, we will continue to move forward toward the future.