Agreement with Midnight Runners, a running community with global reach
February 20th,2023 - Mizuno and Midnight Runners announce a joint agreement, paving the way for Mizuno to become the official sponsor from February 2023 through January 2026.
Commenting on the upcoming partnership with Mizuno, Julie Hambleton, Crew Support, Social Media Manager and Community Builder from Midnight Runners states, "Our goal at Midnight Runners has and always will be to bring accessible, fun fitness to as many people around the world as we can in a way that connects those people to each other and to their city. We're very excited to be working with Mizuno to continue to spread the joy and magic of running.”
By supporting the Midnight Runners' activities, Mizuno aims to spread the joy of running and connect people around the world, put into practice its corporate philosophy of contributing to society through the advancement of sporting goods and the promotion of sports, and spread the Mizuno Running slogan For Every Run. Mizuno Corporation’s, Global Corporate & Marketing Office Senior Manager, Kojiro Sampei, is thrilled to announce the partnership with Midnight Runners. “Running is one of the most important categories for Mizuno’s global business strategy. We are very pleased to announce this agreement with Midnight Runners, as it will not only increase Mizuno’s brand presence in major cities around the world, but will highlight Mizuno’s commitment to celebrate diversity by bringing people together through the power of sport.”
The three year agreement commences on February 2023 and ends in January 2026.
About Midnight Runners
Midnight Runners is a social network founded in London in 2015 and has evolved into a global social network of runners that meet weekly afterhours for a “boot camp” group run (5-10 km), regardless of the background or athletic ability of participants. Currently, the club's activities have expanded to 15 major cities*1 around the world. Volunteer "crew captains” are assigned at each location and are responsible for planning and executing each event. There are approximately 80,000 annual participants. The club's brand value is "We exist to connect people from diverse backgrounds and enrich lives through the shared joy of running together."
*1: New York (USA), Boston (USA), Los Angeles (USA), San Francisco (USA), Toronto (Canada), London (UK), Paris (France), Berlin (Germany), Barcelona (Spain), Sydney (Australia), Hong Kong (China), Mexico City (Mexico), Bogota (Colombia), Santiago (Chile), Buenos Aires (Argentina).
For further information on Midnight Runners, visit, https://www.midnightrunners.com
Mizuno Corporation is a sporting equipment manufacturer established in Japan in 1906. In addition to developing and marketing products for a wide range of sports, including running, football, baseball and golf, the company is also committed to increasing availability of sporting equipment and promoting sports through activities such as supporting athletes and sponsoring events. Since its founding, Mizuno has taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Sportsmanship has been the cornerstone at Mizuno since its founding over a hundred years ago. Mizuno’s corporate philosophy is "Contributing to society through the advancement of sporting goods and the promotion of sports."
For further information on Mizuno Corporation, visit, https://corp.mizuno.com/en
Details of the agreement
Agreement period: February 2023 to January 2026 (3 years)
Details of the agreement:
Sponsorship of Midnight Runners, provision of shoes and apparel to crew captains in each city, provision of apparel to participants, use of event videos and images, spreading information through the use of social media, etc.
New York (USA), Boston (USA), Los Angeles (USA), San Francisco (USA), Toronto (Canada), London (UK), Paris (France), Berlin (Germany), Barcelona (Spain), Sydney (Australia), Hong Kong (China). New events will be held in Amsterdam (Netherlands) from February 20, 2023 with plans underway to expand events to be held in Tokyo (Japan), along with another city to be announced at a later date, for a total of 14 cities.