Brand Story
RUNBIRD Story
Kenjiro Mizuno, the second president of Mizuno Corporation, was an avid stargazer.
He was particularly fascinated by planets tracing beautiful orbital paths and inspired by the seemingly endless power of their motion.
Sports, too, possess limitless potential.
Mizuno should aspire to unlock the limitless potential of sports.
It was this vision that inspired the creation of the RUNBIRD logo.
The design is composed of “flowing curves inspired by planetary orbits”, embodying both the “dynamic energy of sports” and “Mizuno’s aspiration for free-spirited growth and continuous advancement”.
The name “RUNBIRD” combines “Run,” representing health and sport, with “Bird,” symbolizing a free and boundless spirit.
Today, the RUNBIRD logo has become the iconic symbol of the Mizuno brand.
REACH BEYOND
"REACH BEYOND" is Mizuno's brand slogan, expressing our commitment to always pursue what lies beyond.
It represents Mizuno's dedication to supporting people who believe in the value of sport, not only in achieving their goals but also in continuing to push beyond them. It also reflects our determination to pursue new heights, both within the world of sport and in fields beyond it.
The value that sport brings to people's lives is diverse, and sport plays an important role in helping people lead richer, healthier, and more fulfilling lives.
This value is not defined by gender, age, physical ability, disability, or the type or level of sport one participates in. Rather, it is found in each person's journey toward their own goals and aspirations.
Mizuno strives to be a brand that shares the passion for sport, inspires people to take on challenges, and stands alongside those who pursue their goals and dreams with sincerity and determination.