Mizuno contributes to the realization of the
Sustainable Development Goals (SDGs).
Mizuno's Initiatives related to the SDGs
The Sustainable Development Goals (SDGs), adopted at the United Nations Sustainable Development Summit in September 2015 as part of the 2030 Agenda for Sustainable Development, are a set of international goals for the period from 2016 to 2030. Consisting of 17 goals and 169 targets, the SDGs aim to realize a sustainable world and pledge to “leave no one behind.”
Based on Mizuno’s corporate philosophy of “Contributing to society through the advancement of sporting goods and the promotion of sports,” we have worked for more than 120 years to bring the joy and happiness of sports to people by providing high-quality sporting goods and promoting sports activities.
The words of our founder, Rihachi Mizuno, “Rieki no ri yori, dori no ri” (“Justice above profit”), reflect the belief that efforts to promote sports help cultivate the sports market and, in turn, contribute to business growth. This philosophy has remained unchanged since our founding and continues to be shared by all employees of the Mizuno Group.
To help realize a sustainable society and preserve the global environment, Mizuno will continue to conduct sincere and responsible business activities with due consideration for sustainability. At the same time, we will leverage the power of sports to contribute to the realization of a sustainable society worldwide.
About the Sports SDGs
The United Nations recognizes sport as an important tool for addressing the challenges associated with achieving the 17 Sustainable Development Goals (SDGs).
As we enter an era of rapid change, the diverse values that sport brings to society are being reexamined, and expectations for the role of sport continue to grow.
Mizuno supports the principles of the SDGs and aims to contribute to their achievement through the power of sport.
Sports SDGs (external links to the Japan Sports Agency)
Toward the achievement of the Sustainable Development Goals (SDGs), Mizuno believes that it can make the greatest contribution to the following five goals in fiscal year 2026.
* Click on each SDGs icon to view the details page.
3.GOOD HEALTH AND WELL-BEING
Efforts to extend healthy life expectancy and promote well-being through the power of sport
4.QUALITY EDUCATION
Expanding Japanese physical education to overseas
9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
Establishment of MIZUNO ENGINE, an Innovation Center
12.RESPONSIBLE CONSUMPTION AND PRODUCTION
Carrying Forward the Founder’s Spirit of “Create A-mon Quality”
13.CLIMATE ACTION
Responsibility for global environmental issues throughout the product lifecycle
About each business Division of Mizuno Japan
Diamond Sports Division
Since our founding in 1906, Mizuno has grown together with the sport of baseball. As a brand with a long-standing commitment to the game, we will continue to contribute to the promotion and development of baseball by providing products of uncompromising quality and delivering enjoyment and inspiration to people around the world.
Examples of Activities
- Conducting workshops in Japan and the United States since the 1970s to repair baseball equipment, including gloves.
- Contributing to the development of local communities and the promotion of lifelong participation in sports.
- Reducing waste by repurposing scrap glove leather and unsuitable bat materials into new products and initiatives.
Competition Sports Division
We provide functional, high-quality sporting goods that help everyone, from top athletes to recreational sports participants, experience the joy of discovering a new version of themselves through sports.
Examples of Activities
- Global launch of the WAVE NEO COLLECTION, a line of running shoes designed to reduce environmental impact while maintaining the performance required for full marathons.
- Hosting Mizuno Victory Clinics in various locations.
- Creating and expanding opportunities for people to engage in sports through product trial events, competitions, and other events across a variety of sports, including football and athletics.
Life＆Health Division
To create a future in which all people, regardless of age, gender, or physical ability, can live healthy lives and continue doing what they love, we leverage sports technologies to develop products that help compensate for age-related functional declines through clothing, footwear, and sporting equipment. We also provide products that support corporate wellness initiatives as well as health maintenance and improvement.
Examples of Activities
- Offering a range of lifestyle shoes focused on walking, which is closely related to healthy life expectancy, and contributing to the health and well-being of a wide variety of people through an extensive product lineup.
- Expanding the MIZUNO SLEEP product range. By leveraging the technologies and expertise cultivated through sports, we support quality sleep, which is essential for both athletes and the general public.
- Promoting Mizuno Healthy Interior under the concept of “Adding Wellness to Everyday Time and Spaces,” supporting healthy lifestyles through simple exercises that can be performed in daily living environments such as the living room.
Work Business Division
Under the concept of "Making each individual the star of their day, every day," we leverage the technologies and functionality developed through sports to address challenges in workplace environments.
Examples of Activities
- Developing work apparel and footwear using technologies and materials cultivated through sports.
- Producing eco-friendly uniforms made from recycled PET bottle yarn and chemically recycled fibers.
- Collecting and recycling used uniforms through a government-certified wide-area recycling program.
- In collaboration with Sagawa Express and Teijin Frontier, launching a trial resource-circulation scheme that recycles used uniforms into new uniforms.
Golf Division
We operate approximately 70 Mizuno Golf Schools throughout Japan, providing opportunities for people to enjoy sports in an accessible environment. We have established a system that enables participation by a wide range of people, regardless of age or gender.
Examples of Activities
- Using recycled polyester materials in golf bags and recycled synthetic leather in golf shoes.
- Holding workshops at the Mizuno Open golf tournament that utilize leftover baseball glove leather. These activities promote resource circulation through the effective use of materials that would otherwise be discarded while creating new value and experiences.
- Expanding carbon fiber technologies developed through the manufacture of golf equipment into non-sports fields. Mizuno carbon materials are used in the outer shell of the hydrogen storage tanks installed in Toyota's fuel-cell vehicle, MIRAI.
Sports Facilities and Service Division
We operate more than 1,200 sports facilities across Japan and provide exercise programs tailored to different age groups. As a member of local communities, we offer both opportunities and spaces where people can easily engage in sports. We are also actively developing environmentally friendly sports facilities through the adoption of new materials and systems.
Examples of Activities
- Promoting MISPO!, Mizuno's original multi-sport program designed to support children's healthy physical development while fostering independent thinking and cooperation with others.
- Supporting community-based health promotion activities through the Senior Citizen Purpose-in-Life Salon Preventive Care Program, commissioned by Habikino City.
- Promoting the adoption of environmentally conscious products and systems, including Field Chip Greentea, a recycled artificial turf infill material jointly developed with Ito En, and systems designed to prevent microplastic leakage.
Priority issues (materiality) of Mizuno
To understand the impact of our activities on society, the economy, and the environment more effectively, we identified key issues in CSR and sustainability in 2015, focusing on their importance to both stakeholders and Mizuno. In April 2020, our group embraced the principles of the Sustainable Development Goals (SDGs), revising our Long-Term Management Policy and establishing “Action Principles for SDGs”, along with a "Value Creation Story." As we navigate a rapidly changing new era, we re-evaluated the social challenges closely tied to our group in fiscal 2021, basing this reassessment on our "Value Creation Story," and updated the key issues initially identified in 2015.
In fiscal 2023, we defined our corporate Purpose, Vision, and Values. Building on this foundation, we once again reviewed and refined our materiality in fiscal 2024 to clarify our sustainability strategy.
