Mizuno signs brand ambassador agreement
with Sergio Ramos
On February 9th,2022,Mizuno revealed the signing of football icon Sergio Ramos. The partnership with the Paris Saint-Germain superstar will contribute to the development of Mizuno’s performance football boots and the promotion of the brand in general. The Spanish defender will not only be wearing Mizuno’s football boots, but also the brand’s most important lifestyle footwear and apparel products. Besides wearing its products, Mizuno will also use his feedback for future product developed, in line with the Japanese ‘Kaizen’ spirit: the continuous drive for improvement.
The record international for Spain is delighted with the new partnership: “I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in football. As a child, I already wore Mizuno boots and I remember these lasted forever. Years went by, but when I recently tried on my new Mizuno boots, they instantly reminded me of my youth again. They just boast quality, in terms of the sensation of touching the ball, the lightness and fit. I am delighted to be united with Mizuno again, wear their boots and hopefully celebrate many victories to come.”
The enthusiasm of Sergio Ramos inspired the people at Mizuno, who admire his determination and belief in always aiming higher, trying to reach beyond every day.
Akito Mizuno, President of Mizuno Corporation, explains: "We are very pleased to welcome Sergio Ramos as a Mizuno brand ambassador. Sergio Ramos has such a successful career, and we hope to share with him many more successes still to come.His attitude and passion for the game is that of a true, uncompromising athlete.
I am convinced that Sergio Ramos will add new value to Mizuno football, in line with our ambition to grow as a global football brand from Japan. I am truly looking forward to delivering many exciting experiences through this partnership."
MORELIA NEO Ⅲ β JAPAN worn by Sergio Ramos
Sergio Ramos’ boots of choice are the Morelia Neo Ⅲ β Japan, a football boot crafted in Japan. Based on the famous Kaizen spirit - the drive for continuous improvement - the foundation for this boot lays back in 2011, when Mizuno launched the Morelia Neo, a modern interpretation of its iconic Morelia shoe, originally launched in 1985. The Morelia Neo Ⅲ β Japan is therefore the outcome of more than 35 years of research and development, creating football boots that have the history of an icon, but feature modern-day technologies to create a lightweight, flexible and perfect barefoot feel.
▼To find out more about MORELIA NEO Ⅲ β Japan
https://www.mizuno.jp/football/morelia_neo/beta/
Detail
| Product image |  |
| Product name | MORELIA NEO Ⅲ β JAPAN |
| Color | 25: White/Reflex Blue C/Cool Gray 3C |
| Material | Upper/synthetic leather and natural leather (washable kangaroo leather), synthetic resin Base/synthetic base |
| Weight | Approximately 200 g (UK 8, one boot) |
| Country of origin | Japan |
About Sergio Ramos
Club: Paris Saint Germain FC (France)
Date of birth: March 30, 1986 (age 35)
Country of origin: Spain
Career history:
Ramos started his career in Sevilla FC’s youth system. At 19 he transferred to Real Madrid, winning 22 titles and contributing as a captain to winning the UEFA Champions League for three straight years, and four times in total. In the Spanish national team, he won the FIFA World Cup in 2010 and the UEFA European Championship in 2008 and 2012. He has played 180 games, the highest record ever in the Spanish national team.