Mizuno is holding the Mizuno Baseball Dream Cup Junior Tournament, a children’s baseball tournament with the principle of “Don’t get angry at failure and everyone helps each other.”
In sports, kids are sometimes subjected to coaching that is too harsh in the interest of improving their ability. In this tournament, however, our hope is to have as many children as possible experience the joy of simply playing baseball.
Mizuno is working to create opportunities and launch programs that enable anyone to enjoy sports and move their bodies.
Mizuno and World Yuru Sports Association jointly developed 500-step football and are selling the program to corporations, shopping centers, and municipalities.
In recent years, female athletes at competition venues and other locations are increasingly the victim of hidden photography and filming taken for illicit purposes, the images and videos of which are then disseminated over the internet. Mizuno has developed an infrared blocking fabric to help combat this illicit photography.
Mizuno has commercialized the white cane, MizunoCane ST, for the visually-impaired.
Until now, plate spring sports prostheses were designed for top athletes wanting to break records and compete for positions in competitions.
General prostheses designed for daily use like walking cannot be used for running. Also, plate spring prostheses for sports were expensive and difficult to maintain and adjust. As a result, lower limb amputees generally had no choice but to give up sports that involved running.
The Adachi City General Sports Center (Tokyo,Japan) is managed and operated by Mizuno and has a facility called the Special Cruyff Court where people of all physical abilities can enjoy sports.
Special Cruyff Courts are barrier-free, multi-purpose sports facilities that have been established in various countries by the Johan Cruyff Foundation*1, which was founded by former Dutch professional football player Johan Cruyff. The Adachi City*2 General Sports Center is the location of the first Special Cruyff Court in Asia.
Edogawa City (Tokyo/Japan) is aiming to increase the rate at which people with disabilities engage in sports. Following the model set by the Netherlands, a global para-sports powerhouse, the City has launched the Netherlands Club project and is running classes and other initiatives to enable people with disabilities to engage in regular exercise.
We have signed the United Nations (UN) Global Compact, a global framework for realizing sustainable growth.
The UN Global Compact was proposed by then UN Secretary-General Kofi Annan in 1999. It calls on participating companies and organizations from around the world to implement the Ten Principles aimed at protecting human rights, eliminating unfair labor practices, tackling environmental issues, and stopping corruption.
We are working with Imasen Engineering Corporation (Gifu, Japan), a welfare equipment manufacturer, to develop a plate spring for sports prostheses. Plate springs for sports prostheses need to be fitted in various ways depending on the type and degree of disability and performance of the athlete who wears them.
Since our founding in 1906, one of our most important values has always been fair play.