For athletes, unpleasant odors caused by sweat and repeated use of sportswear remain a common concern. This issue is particularly important for student athletes who train intensively and for the families who regularly wash their uniforms and practice apparel.

In Japan, the percentage of people who report getting adequate rest from sleep has fallen below 80%, making the improvement of sleep quality an increasingly important issue. In recent years, body temperature regulation and physiological rhythms at the time of falling asleep have been recognized as key factors in improving sleep quality. In particular, sleepwear, which directly affects skin temperature and perspiration, is attracting attention alongside bedding.

In Japan, the percentage of people who report getting adequate rest from sleep has fallen below 80%, making sleep quality improvement an increasingly important concern.
In particular, bedding is regarded as one of the most significant factors affecting sleep, and previous research has already shown that high-resilience mattresses and highly breathable bedding can improve sleep quality.

In the world of sports, advances in motion analysis and video technology have made it increasingly possible to objectively measure “how the body moves.” Techniques such as motion capture and ground reaction force measurement have helped make the body’s movements and the loads placed on joints visible. However, measuring information from inside the body, specifically how muscles are working, in a sports setting remains a significant challenge even today.

In golf, the driver is the club used for the first shot on many holes. It is designed to send the ball farther than any other club, and for many golfers, gaining more distance can make the game more enjoyable and help improve their score.
Mizuno has been making golf clubs since 1933. Over the years, the company has continued to take on new challenges in driver development, introducing world-first technologies such as carbon heads in 1982 and titanium heads in 1990.

The importance of carbon neutrality has increased in recent years, and society as a whole is being called upon to reduce the use of petroleum resources. Specific expectations include promoting resource circulation for plastics and replacing petroleum-based raw materials with bio-based raw materials.

In long-distance events such as marathons and ekiden (long-distance relay) races, thick-soled shoes have become the standard. In recent years, shoes that emphasize ultra-lightweight characteristics while maintaining their thick soles have emerged, and the competition in long-distance racing shoes has entered a new era focused on “weight reduction.”

In recent years as desire for a healthy life expectancy, to “age healthfully,” has grown, an increasing number of people are working to make exercise a regular habit. However, making exercise a habit requires not just a sense of “I must do it,” but also items and tools that make you “want to do it.”

In recent years, human augmentation technology has increasingly come under the spotlight as a technology and concept for developing and enhancing human ability through technological advancements. Examples of this technology in the sports industry include carbon prosthetic legs and carbon plates in thick-soled shoes. By wearing these products, users can compensate for lost capabilities and dramatically enhance their current physical abilities.

Competitive swimsuits continue to evolve through constant product development to meet the needs of users who want to “swim faster.” In particular, fabrics used in tech suits are treated with water-repellent finishes to reduce water resistance, while surface textures and processing methods are also carefully engineered.