Increased pitch speed is something countless baseball players want to achieve. At Mizuno, we’ve developed SPEEDREVO, a new kind of metal cleat equipped with functions that enable players to realize their dream of faster pitching just by wearing these shoes. SPEEDREVO metal cleats, scientifically proven to increase pitch speed by an average of 0.73km/h^*1 in the players wearing them, came into being through several different co-creation processes.

Adults play sports for many different reasons. What is most important for continuing sports is to find the motivation that makes you want to play your hardest. But if your motivation is health or a diet, the reality is that you will just struggle and find it difficult to continue. In the course of our research on what motivation helps people continue playing sports, people told us that they could play their hardest with the motivation of an after-sports beer.

Many people working in the logistic and agricultural industry struggle with back pain. Lifting and moving heavy objects, especially from a position low to the ground, requires a massive exertion of force on the lumbar spine and pelvis, and can lead to injuries such as hernias, disk slippage and stress fractures. Mizuno developed the Power Assist Suit to reduce the daily physical strain on working people as part of its mission to create a vigorous POWERED LIFE world in which people enjoy lives of even greater activity.

Walking is a basic part of everyday life that we do not give much thought to, such as when doing housework, going out, shopping, and travelling. It links up almost all our living activities. Losing the ability to walk would signify a decline in the quality of life (QOL). In fact, there is a correlative relationship between walking speed and health expectancy—we know that those who walk quickly have long health expectancies, while those who walk slowly have short health expectancies.