Participation in community revitalization initiative “FC Gifu Well-being Project”

Mizuno has joined and endorsed the philosophy of the “FC Gifu Well-being Project,” a community revitalization initiative promoted by FC Gifu through partnerships with diverse organizations and groups across different industries and sectors, including municipalities, companies with connections to the club, and educational institutions.

▼ See here for more details about the “FC Gifu Well-being Project”
https://www.fc-gifu.com/news_information/142924.html

Among the five aspects addressed in this project - “Health and Welfare,” “Food,” “Education,” “Disaster Prevention,” and “Entertainment” - Mizuno will mainly contribute to “Health and Welfare.” We will provide content focused on two pillars: improving children’s physical abilities and promoting good health among the working-age and elderly populations, collaborating with FC Gifu to address social challenges faced by municipalities experiencing declining birthrates and aging populations.

As the first concrete activity, we introduced “NAGARA (meaning “doing two things at the same time” in Japanese) Exercise”^*1 at the fan appreciation festival during the “2025 FC Gifu Festival Player’s Collection” held on January 13, 2025. For this project, we developed FC Gifu-specific “NAGARA Exercise” routines, which visiting supporters got to experience firsthand.

*1 “NAGARA Exercise” is a simple and unique exercise program proposed by Mizuno. Many people understand the benefits of exercise but struggle to maintain it. However, there are actually many opportunities for exercise hidden in our daily lives. The concept is that daily activities can become exercise simply by changing our mindset, without requiring special equipment or dedicated time for exercise.

Starting with this activity, FC Gifu and Mizuno will build a cooperative system and proceed with our efforts to achieve the goal of contributing to sustainable community development where the approximate 1.93 million residents of Gifu Prefecture can maintain both physical and mental well-being and continue to live with peace of mind.

▼ See here for more details about Mizuno’s “NAGARA Exercise”
https://jpn.mizuno.com/program/nagara