Utilizing Windbreaker Waste Materials: The “Washable Pouch” Project

Mizuno has designed a cosmetic pouch called the “Washable Pouch.” This pouch combines leftover windbreaker fabric that would otherwise have been discarded as the outer material with a stain-resistant functional fabric lining, enabling it to be machine-washed.

By utilizing windbreaker waste scraps, the project reduces disposal waste while addressing stains—a common reason for replacement purchases—thereby creating a product that lasts longer and making it truly sustainable.

Prior to development, Mizuno conducted a survey^*1 of women in their 20s and 30s who use makeup and found that cosmetic pouches tend to get easily stained, and there was a clear need for washable options.

*1 Mizuno survey, internet research

To meet this need, Mizuno used windbreaker fabric for the outer layer, which naturally resists stains, and “Pure Hyper”^*2 fabric for the lining—the same technology developed to repel mud stains on baseball uniforms. This combination creates a functional pouch that both resists staining and can be machine-washed when stains become a concern. Testing confirmed that stains from foundation, blush, eyeshadow, and eyebrow pencils could be effectively removed through washing.^*3

*2 https://jpn.mizuno.com/technology/pure_hyper
*3 Mizuno verification test involving the application of makeup to fabric and subsequent washing

Due to the nature of using leftover fabric, systematic material procurement presents challenges for mass production. However, Mizuno will offer these sustainable, highly functional pouches through promotional items and other channels. The first release will be available as a visitor gift at Mizuno's Osaka headquarters in the “Mizuno Sportology Gallery.”^*4

*4 https://corp.mizuno.com/jp/about/office/gallery

Mizuno has been implementing environmental conservation activities since 1991 and aims to achieve carbon neutrality by 2050. The company is actively promoting renewable energy use, manufacturing process innovation, waste reduction, and recycling initiatives.