Sleep-related concerns are a widespread social issue affecting people of all ages and lifestyles. Focusing on breathing during sleep, Mizuno has developed the “Shinkokyu Pillow O2,” designed to help create a more comfortable sleep environment.
The Shinkokyu Pillow O2 features a proprietary design that supports a comfortable breathing posture during sleep, increasing breathing volume by approximately 28%*1 and helping to improve sleep quality*2.
In recent years, pickleball has gained popularity as a sport that can be enjoyed by people of all ages and experience levels. Combining elements of tennis, table tennis, and badminton, pickleball is a racket sport known for its compact court size and simple rules, making it accessible to beginners.
Mizuno is working to enhance customer experience and improve operational efficiency in its team business. As part of these efforts, the company launched its proprietary DX-driven platform, Team Support PLUS, in April 2026 to help reduce the burden on teachers, local communities, and team staff.
Mizuno and AEON Mall Co., Ltd., are working together to create initiatives that help local customers build healthy daily lifestyle habits.
As the second installment of our collaborative project, the two companies will launch the “Walking Campaign.”
“In recent years, workplace accidents caused by falls in retail and service industries have become a significant social issue. To address this challenge, Mizuno has developed work sneakers equipped with its proprietary Fall-Prevention Theory.”
Mizuno is working to create opportunities and launch programs that enable anyone to enjoy sports and move their bodies.
Mizuno and World Yuru Sports Association jointly developed 500-step football and are selling the program to corporations, shopping centers, and municipalities.
Walking is said to be a fundamental part of enjoying a healthy lifestyle. It’s something we should be able to actively engage in for as long as possible.
According to a survey conducted by the World Health Organization (WHO) in 2020, one in every four adults and four in every five youths are not doing sufficient exercise and physical activities.
As a result of changing lifestyles and heightened health consciousness in recent years, sports that are easy to pick up have attracted greater attention. Lack of exercise is said to increase people’s risk of developing lifestyle diseases and also to lead to reduced physical fitness and everyday functionality (e.g. declining physical capacity of bones and muscles, etc.).
Mizuno has been holding Nordic Walking classes, a fun and easy walking program that anyone, including seniors, can take part in with peace of mind.
In recent years, fewer and fewer locations are available where children can play freely. While parks may be available, many forbid playing with balls, meaning children are faced with restrictions on many forms of play they used to enjoy. Accordingly, this means children have fewer opportunities for exercise.
A lack of exercise and athletic ability when young can have major impact on their health as adults. To provide all children with opportunities to move and exercise, we have developed “Mizuno Ninja School”, athletic play program for children.