The importance of carbon neutrality has increased in recent years, and society as a whole is being called upon to reduce the use of petroleum resources. Specific expectations include promoting resource circulation for plastics and replacing petroleum-based raw materials with bio-based raw materials.
Mizuno and AEON Mall Co., Ltd., are working together to create initiatives that help local customers build healthy daily lifestyle habits.
As the second installment of our collaborative project, the two companies will launch the “Walking Campaign.”
Mizuno has recycled wooden bats used by professional baseball players to create its Bat-Reborn Denim Bags.
“In recent years, workplace accidents caused by falls in retail and service industries have become a significant social issue. To address this challenge, Mizuno has developed work sneakers equipped with its proprietary Fall-Prevention Theory.”
Mizuno, in collaboration with East Japan Railway Company Tohoku Branch and JR East Tohoku General Services Co., Ltd., has planned a line of sustainable lifestyle goods by combining seat materials from the E3 Series Shinkansen with leather offcuts generated during the production of professional baseball gloves.
Note: Four types of items have been produced — pass cases, pouches, key cases, and coin purses.
As part of its sustainability initiatives, Mizuno is promoting longer product lifespans. For baseball cleats, the company is working to extend the overall durability of the shoes by improving the wear resistance of the metal studs.
Mizuno has concluded a “Future Co-creation Partnership Agreement” with Kamikawa Town in Hokkaido.
This agreement aims to revitalize local communities and promote sustainable community development through sports, with the following four objectives:
1. Healthy development and education of children
2. Creating opportunities for intergenerational and inter-regional exchange
3. Enhancing and promoting local attractions
4. Contributing to sustainable community development
Mizuno has formulated and published a general business owner Action Plan based on the Act on Advancement of Measures to Support Raising Next-Generation Children .
Mizuno has entered into a partnership agreement with Suminoe Ward Office of Osaka City to promote growth and development of the ward. Through this partnership, we will collaborate on initiatives to support children’s healthy developments and education, as well as the maintenance and promotion of health., showcasing the appealing aspects of the community, and urban development, working to revitalize the local community within the ward
Mizuno has designed a cosmetic pouch called the “Washable Pouch.” This pouch combines leftover windbreaker fabric that would otherwise have been discarded as the outer material with a stain-resistant functional fabric lining, enabling it to be machine-washed.
By utilizing windbreaker waste scraps, the project reduces disposal waste while addressing stains—a common reason for replacement purchases—thereby creating a product that lasts longer and making it truly sustainable.