Contributing to the resolution of social issues

• Promotion of Sports and Education
• Contributing to sustainability through the application of Mizunoʼs technologies

Mizuno develops businesses not only in competitive sports products, but also in a variety of fields, including lifestyle products and the work business. By leveraging the strengths we have cultivated through sports, we aim to contribute to the resolution of social issues and the sound development of local communities, including the promotion of physical and mental well-being and the encouragement of diverse forms of community engagement.

Advances in information technology and the automation of various tasks have improved convenience and helped create more comfortable lifestyles, while also contributing to changes in working styles. Mizuno expands the scope of sports beyond competitive settings to include physical activity in everyday life. We view this as an opportunity to create new businesses that address social issues through the power of sports.

Risks

• Diversification of sports demand driven by changing leisure preferences and digitalization
• Decline in opportunities for safe and accessible outdoor play

Opportunities

• Development, deployment, and promotion of proprietary exercise programs
• Fostering diverse community engagement through the use of sports facilities
• Creation of new business opportunities and expansion into new business domains through addressing social challenges

Mizuno group is focusing on improving children's physical and athletic abilities and extending the healthy lifespan of seniors. For the enhancement of children's physical and athletic abilities, it is crucial to get them accustomed to physical movement from early childhood. In an aging society like today, there are hopes for extending healthy lifespans through sports. We will deploy our original programs developed by our group as community revitalization programs aimed at increasing the number of children who love to exercise and active seniors.

For initiatives related to "Contributing to the resolution of social issues", please refer to the following links:

Promotion of Sports and Education

Contributing to sustainability through the application of Mizunoʼs technologies

We are applying the technology and materials developed in the field of competitive sports. With that foundation, we aim to create a society where everyone enjoys moving their bodies and to realize a world where the power of sports can solve social issues.