Contributing to the multi-dimensional values of sports

Key Performance Indicators (KPIs), Targets, and Results

KPI	FY2025 Target	FY2025 Result	FY2026 Target	Department in charge
Total number of users of products and services that contribute to maintaining and enhancing health (cumulative number)	34.0 million people	33.6 million people	34.0 million people	Sports Facilities Department
Number of sports equipment trial events and sports events held *Creating opportunities for people to experience sports	240	247	250	Athletics Department

Material Issues

Physical and mental health through sports
Embodying Mizunoʼs Unique Identity and Integrated Strength

Reason for Importance

Sports offer a wide range of values and play an important role in helping people lead richer, healthier, and more comfortable lives. Mizuno believes it is important to bring the enjoyment of sports to as many people as possible and to provide opportunities for people to experience the spirit inherent in sports, namely fair play, friendship, and fighting spirit. We also believe it is important to work with relevant organizations to provide solutions that maximize the potential of sports in addressing societal challenges.

Related to the SDGs

Mizuno's Risks and Opportunities

We recognize the decline in the number of sports participants due to Japan's shrinking population, as well as the slowdown of the domestic sports market, as risks to our business.
By leveraging the Mizuno Groupʼs knowledge and understanding of sports, technologies, and extensive network, we aim to maximize the power of sports and deliver its value to more people around the world. We will continue to pursue global business expansion to achieve this goal.

Risks

Decline in the number of sports participants
Slower growth of the domestic sports market

Opportunities

Creation of new markets through the utilization of sports-related expertise, technologies, and networks
Enhancement of brand value and profitability through increased demand for products and services driven by growing health consciousness

Approach to priority Issues

To promote sports and increase the number of people involved in sports, we provide opportunities, venues, and services that support not only participating in sports but also watching and supporting sports. Through these initiatives, we strive to create the joy, excitement, and dreams that contribute to vibrant local communities.

Main Initiatives

For initiatives related to "Contributing to the multi-dimensional values of sports", please refer to the following links:

Physical and Mental health through Sports

Embodying Mizuno’s Unique Identity and Integrated Strength

Moving Forward

We will continue to research and develop products and services that allow diverse individuals to enjoy sports and exercise together, transcending differences in age, gender, or any physical differences.