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Message from the President
Driving Sustainable Growth Together
Through the Power of “A-mon” Quality
As environmental change and social challenges intensify worldwide, sustainability has become an increasingly important guide to action for companies and individuals alike. When I consider the effects of environmental change on peopleʼs lives and ecosystems, this strikes me as more than a business issue. It calls on our responsibility as human beings.
Faced with these challenges, what we can accomplish alone may be limited. Yet if each of us takes action, even in a small way, to help address them, and that commitment spreads, our individual efforts can become a powerful collective force. That is why we want to address these challenges together with our customers, athletes, business partners, local communities, and other stakeholders.
Our particular role is to harness the power of sport. Sport not only brings people joy and inspiration. It also creates connections across national and generational boundaries and unlocks the potential of individuals and communities.
Through the power of sport, we aim to contribute to a more prosperous and sustainable society.
At the heart of this commitment is an idea passed down since our founding: We are persistent in bringing “A-mon” quality for the world.
For us, “A-mon” means more than simply outstanding products. As a manufacturer, our foremost responsibility is to provide our customers with high-quality products. But the term also embodies our commitment to pursuing something better in every aspect of our business, from the services we provide and the way our employees conduct themselves to our collaboration with partners. Each effort we make to improve our own work, however small, contributes to “A-mon” quality.
Another principle passed down from our founder and still guiding our decisions today is “Justice above profit.” Pursuing profit is an essential part of running a business. But before asking whether something is profitable, we must always ask ourselves whether it is right for society. I believe that remaining true to this conviction has earned societyʼs trust and is one of the reasons Mizuno has endured for more than 120 years.
This philosophy lives on in how we do business today, as we continue to develop products and services for sports of every size. Our mission is to bring “A-mon” quality to people across all sports, regardless of the size of each sportʼs participant base, and to support everyone who takes part. We believe that doing so contributes to society and, in turn, supports our growth as a company. We are also applying our expertise and technologies developed through sport in areas such as health, education, and the workplace.
For more than 120 years, Mizuno has continued to grow with the support of its users and many other stakeholders. Guided by our mission of bringing “A-mon” quality for the world, we will keep evolving with the times while staying true to the values passed down since our founding, and contribute to a more prosperous society through the power of sport.
Akito Mizuno
President
Mizuno Corporation