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Circular Economy

Circular Economy

Basic Concept

To realize a circular economy for products, Mizuno promotes product design that takes durability and reuse into consideration from the development stage. In addition, Mizuno has established systems for collection, repair, and secondary distribution to make effective use of resources and reduce waste while maintaining product value.
As a company that creates value through sport, Mizuno will continue to take responsibility for the entire product lifecycle, going beyond simply providing products and services, and promote business activities that are in harmony with the environment.

Upcycled Products

Sustainability Initiatives at the Osaka Marathon 2026

Climate change is making it increasingly challenging to enjoy outdoor sports such as running. To help preserve the global environment and ensure that future generations can continue to enjoy sports, Mizuno promotes recycling initiatives that collect used apparel and return it to the resource cycle.
At the Osaka Marathon 2026, held in February 2026, Mizuno continued its apparel recycling initiative by installing collection boxes at its EXPO booth for used apparel.
In addition, recognizing that many runners wear ponchos as protection against the cold, Mizuno offered environmentally conscious recycling ponchos made from recycled materials and designed for further recycling after use. These ponchos were sold at the EXPO booth as part of the eventʼs sustainability initiatives.

Recycling Collection Box at the Mizuno Booth, Osaka Marathon EXPO 2026

On race day, Mizuno continued its poncho collection initiative following the previous yearʼs event. In addition, used apparel items were accepted for collection alongside ponchos for the first time. Collection boxes for ponchos and apparel were installed at a total of seven locations—five at the starting area and two along the race course—and runners were encouraged to participate in the recycling program.
Recyclable items collected through the program are given a new life: apparel items are recycled into raw materials through material recycling, while ponchos are transformed into packaging materials used for logistics operations.

Poncho Collection Area at the Starting Point

Collection Boxes Along the Race Course

A One-of-a-Kind Item Created Through Community Collaboration at a Managed Facility

Beyond its business of planning, developing, and selling sporting goods, Mizuno manages and operates sports facilities such as gymnasiums and athletic fields. As of April 2025, the Company was responsible for the management and operation of 1,267 facilities.
In addition to offering a variety of sports classes and proprietary programs, Mizuno organizes events tailored to the unique characteristics of each facility.
At Fukakita Ryokuchi Park (Daito City, Osaka Prefecture), a facility that offers activities such as skateboarding and BMX riding, Mizuno collaborated with the Daito-Shijonawate Fire Department to create coin cases using leftover leather from baseball glove production and fire hoses that had reached the end of their service life following firefighting operations.
From an SDGs perspective, both Mizuno and the Daito-Shijonawate Fire Department had previously produced small items using leftover glove leather and discarded fire hoses, respectively. This local collaboration led to the creation of a truly one-of-a-kind product.
These coin cases are featured primarily at community awareness events organized by the Daito-Shijonawate Fire Department, where visitors are given the opportunity to make their own coin case free of charge (limited quantities available). Through this initiative, the partners aim to promote greater awareness of fire prevention and disaster preparedness within the local community.

Community Awareness Event

Coin Cases Made from Glove Leather Scraps and Retired Fire Hoses

A One-of-a-Kind Item Born from Community Collaboration

Future Challenges

Mizuno has been engaged in environmental conservation activities for more than 30 years since the 1990s and is committed to achieving net zero through its business activities by 2050.
Going forward, Mizuno will continue to reduce its environmental impact and contribute to the preservation of the global environment through initiatives aimed at realizing a circular economy, as well as through co-creation with partners with whom collaboration opportunities exist.