Policies and Systems


Management policy

Sports not only help maintain physical and mental health, but also possess the tremendous power to foster communication beyond borders and generations, and to unleash the potential in individuals and communities.Based on its Corporate philosophy of "contributing to society through the advancement of sporting goods and the promotion of sports", Mizuno is committed to providing access to sports for more people and contributing to a richer, sustainable society where everyone can shine.
Mizuno’s efforts in "promoting sports" involve delivering the joy of sports to as many people as possible, enabling them to experience the inherent spirit of sports, encapsulated in the values of "fair play," "friendship," and "fighting spirit." Moreover, the company seeks to cooperate with relevant organizations to provide solutions that leverage the potential of sports to address societal challenges.

Mizuno has redefined the word "sports" in its Action Principles for SDGs, established in 2020, and in section "1. Contribution to society" of its Mizuno Corporation Ethical Standards. This new definition encompasses not only competitive sports but also everyday physical activities. Guided by this broader understanding of sports, Mizuno aims to develop business models that utilize the power of sports to resolve social issues and contribute to achieving the UN’s SDGs.

Please click here to see Mizuno’s Action Principles for SDGs and its Mizuno Corporation Ethical Standards.

Management system

Mizuno has established the Sustainability Operations Council (internal name: MIZUNO CREW21 Council), chaired by the Executive Officer in charge of Human Resources and General Affairs. The main directions of key global sustainability activities are discussed in this committee, and the details of those activities are shared with relevant parties.

To learn about Mizuno’s sustainability operations structure, please click here.

Additionally, we have established the "Cross-departmental Products Committee," chaired by the Managing Executive Officer. This committee convenes representatives from various product departments, including research and development, apparel, footwear, and equipment, for regular meetings. We engage in activities directed towards realizing a sustainable future, discussing perspectives on R & D, future directions, and concrete plan formulation.

To learn about cross-departmental products committee, please click here.