Materiality
Embodying Mizunoʼs Unique Identity and Integrated Strength

Since 2007, Mizuno has been hosting the Mizuno Victory Clinic across Japan, where current top athletes and former elite competitors (OB/OG) provide hands-on instruction. These clinics not only convey the joy of sports but also contribute to the promotion of community-based sports.

Approximately 230 athletes from 20 different sports—many of whom have competed in the Olympics, World Championships, and other national and international competitions—are registered as clinic instructors. Through direct demonstrations of professional techniques and mindsets, the program fosters both skill development and interaction among participants.

By engaging top-level athletes as instructors, the program serves as a bridge between elite and local sports, offering athletes new opportunities to contribute while strengthening grassroots sports initiatives.

In fiscal year 2021, amid ongoing impacts of the COVID-19 pandemic, 52 clinics were held. As pandemic restrictions eased, the number of clinics increased to 110 in FY2022, 107 in FY2023, and 114 in FY2024.

Sports in local communities not only promote physical and mental well-being, but also help build stronger connections among residents. By bringing together the knowledge and expertise of the public, private, and academic sectors, more effective and locally tailored initiatives can be realized. Mizuno actively promotes the advancement of community sports through collaboration with local governments, regional universities, and other partners.

Creating opportunities for people to enjoy sports requires more than just programs—it also depends on having accessible places to play. Since 2006, Mizuno has been involved in the designated management of public sports facilities across Japan.

Through the operation and management of these facilities, as well as by offering programs tailored to various age groups, we promote community interaction and help create accessible opportunities for people to engage in sports. As a member of each community, Mizuno supports local residents in experiencing the joy of sports in a casual and inclusive way.

As of March 2025, Mizuno manages 175 locations nationwide, encompassing a total of 1,267 individual facilities.

Mizuno hosts the Mizuno Baseball Dream Cup Junior Tournament, a youth baseball event founded on the philosophy of “Donʼt scold mistakes, support each other as a team.”

In the world of youth sports, there have been times when overly harsh coaching was used in the name of skill development. Through this tournament, Mizuno aims to help more children simply experience the pure joy of playing baseball. To support this goal, coaches and parents are prohibited from scolding or shouting at children during games.

Unlike standard baseball rules, where players who are substituted out cannot reenter the game, this tournament allows players to return—ensuring more children have the opportunity to participate. Additionally, even children who have never played baseball before are welcome to join, and teams are not required to wear matching uniforms. Mizuno also lends equipment to teams that do not have their own.

In 2024, the third edition of the tournament was held, with 917 teams from across Japan participating.

One of Mizunoʼs most prominent initiatives for promoting sports overseas is its long-standing involvement in the Amsterdam Marathon, held annually in the Netherlands. Mizuno has been supporting this event since 2000. The race includes multiple categories such as a full marathon, half marathon, and 8 km run, allowing participants to enjoy running according to their own ability levels.
The Amsterdam Marathon is held every year on the third Sunday of October. In fiscal year 2024, it took place on October 20, with over 45,000 runners from more than 105 countries entering the event. As the main sponsor, Mizuno decorated the race route with branded flags stretching over 2 kilometers around the venue. We also set up a retail booth next to the stadium, showcasing and selling apparel and footwear throughout the event.
Nearly half of the participants come from outside the Netherlands, making the Amsterdam Marathon an international, pan-European event—unlike most other races.
Through this event, Mizuno not only contributes to local revitalization but also strengthens global awareness and presence of the Mizuno brand.
We plan to continue our sponsorship and support of this impactful event in the years to come.

TCS Amsterdam Marathon

In August 2021, Mizuno and Consadole Co., Ltd. launched “PROJECT 179”, a collaborative initiative aimed at revitalizing local communities. This project is named after the 179 municipalities in Hokkaido and is designed to support community development throughout the entire region. A portion of the proceeds from Mizuno products purchased by companies and organizations that support the project is reinvested into initiatives that promote local revitalization.

As one example of these reinvestment initiatives, since 2022, original “PROJECT 179” stationery sets have been continuously distributed to all first-grade elementary school students across Hokkaido. In June 2023, a special talk show event was held to raise awareness of the project.

Through “PROJECT 179,” Mizuno aims to contribute to community revitalization by harnessing the power of sports and fostering stronger connections between sports and local communities—as part of a business approach to solving social issues.

Mizuno supports and participates in the “FC Gifu Well-being Project,” a regional revitalization initiative led by FC Gifu. This project brings together a wide range of organizations—including municipalities, companies, and educational institutions connected to the club—transcending industry boundaries to collaborate toward a better society.

The project focuses on five key themes: Health and Welfare, Food, Education, Disaster Preparedness, and Entertainment. Among these, Mizuno plays a central role in the area of Health and Welfare, providing programs built on two core pillars: improving physical fitness in children, and promoting health among working-age adults and the elderly. Together with FC Gifu, we aim to help solve social issues in municipalities facing challenges such as population aging and declining birthrates.

Through this initiative, Mizuno and FC Gifu are working to strengthen their partnership and contribute to building a sustainable and inclusive society in Gifu Prefecture—home to approximately 1.93 million residents where everyone can live in good physical and mental health with a sense of security and well-being.