Contributing to the resolution of social issue

Mizuno is expanding its business not only in competitive sports products but also in everyday life and work business, catering to various scenes. Leveraging the strengths cultivated in the sports field, we are committed to contributing to the resolution of social issues and the healthy development of local communities. This includes enhancing physical and mental well-being and fostering diverse communication within the community.

With the advancement of the information society and the automation of various tasks, convenience has been enhanced, and changes in work styles have made comfortable living possible. Mizuno is expanding the definition of sports beyond competitive scenes to include physical activities in everyday life. We view this as an opportunity to create new businesses that solve social issues through the power of sports and will actively pursue this approach.

■Risks

• Diversification of hobbies and preferences due to the advancement of the information society
• Reduction of safe and accessible outdoor play areas

■Opportunities

• Development, deployment, and promotion of unique exercise programs
• Fostering diverse community communication through the use of sports facilities
• Expanding opportunities for physical activity in daily life due to changes in work styles

Mizuno group is focusing on improving children's physical and athletic abilities and extending the healthy lifespan of seniors. For the enhancement of children's physical and athletic abilities, it is crucial to get them accustomed to physical movement from early childhood. In an aging society like today, there are hopes for extending healthy lifespans through sports. We will deploy our original programs developed by our group as community revitalization programs aimed at increasing the number of children who love to exercise and active seniors.

For initiatives related to "Contributing to Solving Social Issues,"please refer to the following links:

Link: Extension of healthy life expectancy through the maintenance of motor function

Link: Improving physical fitness and athletic abilities of children

Link: Contributing to the SDGs by applying Mizuno's technologies

We are applying the technology and materials developed in the field of competitive sports. With that foundation, we aim to create a society where everyone enjoys moving their bodies and to realize a world where the power of sports can solve social issues.